Monthly Archives: November 2010

Looking for the most recent example of a flash crisis? Look no further than DKNY’s Facebook page. The People for the Ethical Treatment of Animals (PETA)staged an anti-fur protest on clothing brand DKNY’s Facebook Page this morning. Check out some … Continue reading →

To conquer the media interview, take a few pointers from newly engaged Prince William and his fiancé, Kate Middleton. Check out the video here: William comes off as calm and charming and Kate as poised and intelligent. Here are a … Continue reading →

Studies suggest that consumer attitudes formed under certain conditions are stronger than others. It might be surprising to learn that the more complex an idea the more it resonates with someone longer than just entertaining bites of information. The question … Continue reading →

Top 5 Strategic Moves for Handling a Flash Crisis include: 1) CREATE A COMMAND CENTRAL – Gather the appropriate parties and decide on a response strategy. During the crisis create a place on your company’s website or blog where you … Continue reading →