Monthly Archives: June 2011

Missed the 2011 Corporate Social Media Summit? If you weren’t there, you can turn to Twitter for a recap of the most popular sessions from big-brand social media managers. Epic President Adele Cehrs spoke on a panel earlier this week … Continue reading →

Does the internet have a Dr. Jekyll/Mr. Hyde effect on our behavior? Recent psychological research seems to indicate so. Whether it’s obsessively checking e-mail, online bullying, or indulgent shopping sprees, the internet has spawned new forms of human behavior, according … Continue reading →

At Epic, we examine the “psychology of believing”, questioning what motivates human behavior and trust. Why do people believe in a brand, mission or idea? Clearly, we’re in good company with this approach. A brief PR history lesson sheds some … Continue reading →

Delta Airlines recently experienced a flash crisis thanks to a viral YouTube video and subsequently created a strategic social media response. But damage to their brand perception is still up in the air (no pun intended). This case proves that … Continue reading →

Famous, powerful philanderers always create an interesting PR case study. So thanks to the Tiger Woods, John Edwards, Larry Craigs, Arnold Schwarzeneggers and Brett Favres of the world, there is a wealth of scandal to choose from when we examine … Continue reading →

“Social media expert” – it’s a term we are inundated with ad nauseum. Self-proclaimed social media experts boast the tools to maximize ROI, build a brand, garner fans and followers, etc. But social media is not an independent marketing solution … Continue reading →