Author Archives: Epic Staff

We recently shared our 2012 prediction for the association world as a guest blogger for Avectra. Check out our thoughts on storytelling below: Does your association have its own Cinderella story to share? In your perfect fairy tale, wouldn’t members, … Continue reading →

Have you ever found yourself considering speaking up in a meeting and then decided against it because you did not want to appear unsupportive of the discussion at hand? If so, you have probably been a victim of Groupthink. Groupthink … Continue reading →

It’s that time of year again. Time for overindulging in turkey and pie, suffering through hellish traffic on 1-95, and giving thanks for friends, family, and good health. What are the psychological aspects of this holiday? In a world of … Continue reading →

Being ‘too available’ isn’t just detrimental in the dating game. It can also be a trap that hinders objective thinking and smart decision-making. When faced with big choices, people often rely on the most easily accessible information as opposed to … Continue reading →

There’s no question that social media has changed the crisis communications industry. Recent studies indicate that 49% of business decision-makers across the globe believe social media has made their company more vulnerable to a crisis and 79% actually expect to … Continue reading →

There’s no question that people under extreme duress act in ways that dumbfound the public, surprise the media and seem generally out of character. It could be because the instincts at play during times of stress or crisis are closely … Continue reading →

Do you tend to give people the benefit of the doubt? Have you ever wondered why you do? Studies actually indicate that the average person actually lies several times a day (including white lies and small lies like faking your … Continue reading →

Do you dread public speaking? Does presenting for your board or other decision-makers intimidate you? You’re not alone – public speaking is often listed as one of the top fears people experience. Some even describe it as more frightening than … Continue reading →

When attempting to elicit attitude change from people or convince them of an idea, the early bird often catches the worm. In social psychology, it’s called the inoculation theory. Consider how medical inoculation works by exposing a body to weakened … Continue reading →

The T-shirt…it’s an American staple. Comfortable and reliable,  its appeal spans across all demographics. It’s also creating a PR headache for some of the biggest American clothing retailers. JCPenney just apologized for a girls’ T-shirt it’s selling that says, “I’m … Continue reading →