“Just received verbal govt approval for The Boring Company to build an underground NY-Phil-Balt-DC Hyperloop. NY-DC in 29 mins.”
Musk’s work in progress, the Hyperloop, is a new form of travel that would use magnetic levitation to propel pods full of passengers through underground tunnels at more than 700 mph. At that speed, you could get from Washington D.C. to Manhattan in 29 minutes.
There’s no doubt Musk’s vision is intrinsically intriguing, but even if you’re not ready to revolutionize transportation, there’s a lot you can learn from his perfect mix of public relations, digital content, and advertising.
Let’s dive in.