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BREAK THROUGH

Are you ready to make some noise?

In their search for that shiny new marketing campaign, executives often overlook their brand’s hidden gold. Sure, you may have branding issues, but it’s also possible that your problem is less about positioning than tactics. From virtual reality to live video, it’s tempting to chase every new marketing trend that comes along. Instead, we recommend you reexamine what’s worked for you in the past. Finding creative ways to apply those successes on new platforms could be the best place to start. What’s the universal truth about your business? Does your marketing reflect what made people buy from you in the first place? Do you understand what customers truly value about your brand? If not, it might be time to reexamine your strategy and tactics. Make adjustments. Think beyond short-term gains and consider your long-range goals. We can help you with that.

READY TO BREAK THROUGH?

CASE STUDIES

YourMembership

YourMembership engaged Epic to increase its visibility in the marketplace and position it as an aggressive competitor in the association technology space. Our agency was tapped to:
• Develop ad campaigns that highlighted each product line, speaking to the specific needs of each customer;
• Increase the CEO’s position as a thought-leader by initiating customer visits, submitting for speaking engagements, writing original content, and engaging him with the media;
• Create a social media strategy that would increase engagement amongst association influencers, and turn the brand’s external voice into one that served and highlighted innovations in the industry;
• Advise YM’s executive team on PR and marketing strategy.

Additional Case Studies

ASIS
ASIS
ASIS International, the world’s largest association of security professionals, brought EPIC on to help launch their inaugural Security Week in Orlando, FL which was part of their annual conference. Given an aggressive timeline of only two weeks, we hit the ground running and immediately crafted messaging for partnerships, reached out to local media outlets, influencers, business owners and community leaders. Our goal was to get them to attend the free event to gain invaluable education about safety and preparedness. EPIC was able to triple the number of registrations for the event and secure media coverage that reached an estimated audience of 450,000. These results were bounds above what ASIS anticipated and included Telemundo, all major local channels and a front-page, above-the-fold story in the Orlando Sentinel, the area’s only daily newspaper.
ASIS
D.C. Bar
D.C. Bar
The District of Columbia Bar tapped EPIC PR to help them garner attention for a new building project in Mount Vernon Triangle that will create a home for networking, education for its members and pro-bono legal services for the community at large. EPIC worked with the D.C. Bar communications and marketing team, set up the event and invited Mayor Muriel Bowser to attend the event. We secured local media for the event including the Washington Business Journal and The Hill and organized two parties for the association around the groundbreaking ceremony. When the event was over the client said, “I couldn’t have imagined the event going smoother.”
D.C. Bar
The HSC Foundation
The HSC Foundation
The HSC Foundation provides access to support and services for people with disabilities. They hired EPIC to increase awareness of the good work they do. HSC holds two national disability awards programs, one designed to enrich the lives of young people with disabilities in the greater Washington DC area, and one that honors a young person for contributions to the disabilities community. We helped HSC increase the number of award submissions and get the winners featured in relevant publications, such as Ability magazine. The Foundation was preparing to announce building plans for the National Youth Transitions Center, designed to help young people with disabilities transition into adulthood and independence. We publicized the groundbreaking ceremony to key print and broadcast outlets. The Washington area’s most widely watched news shows ran four separate television segments about the significance and projected impact of the new center. The groundbreaking also received ample print coverage. The increased visibility for HSC and its new facility motivated existing donors and inspired new ones.
The HSC Foundation
Hello Cupcake
Hello Cupcake
Hello Cupcake asked up to come up with a unique Valentine’s Day promotion to enhance their visibility and engage with consumers. We created youhadmeathellocupcake.com, a microblog for people to share their best, worst and funniest pick up stories. The blogger with the best pick up line story received free cupcakes for one year. We partnered with online news outlets to increase website traffic and visibility within social media communities. The blog had over 15,000 visitors, with more than 500 people posting stories, and Hello Cupcake’s Facebook fans increased by 58 percent.
Hello Cupcake
The D.C. Chamber of Commerce
The D.C. Chamber of Commerce
The DC Chamber of Commerce asked us to help raise its profile in local media and attract more members. Since the local press frequently contacted the chamber to comment and provide expertise on business issues, we decided to turn that into an opportunity. We helped the Chamber staff fine-tune their knowledge of the latest business trends and reached out to the media with introductions to member experts for future stories. We also helped turn the DC Chamber of Commerce into the local media’s go-to source for local business commentary and survey data. As a result of our efforts, Barbara B. Lang the President and CEO of the Chamber, was featured in the Associated Press, Business Week, Bloomberg, CNN Headline News, Entrepreneur Magazine, Fox News, Inc. Magazine, News Channel 8, Reuters, Washington Business Journal, Washington Post and Washington Times. Since the inception of the PR campaign, Epic has garnered 15.6 million media impressions and $8 million in advertising equivalency for the Chamber.
The D.C. Chamber of Commerce
Shulman Rogers
Shulman Rogers
This Potomac-based law firm Shulman Rogers asked us to position them as the go-to source on compelling legal trends. We created a multi-pronged PR campaign, which encompassed strategic messaging, traditional media outreach, and internal PR education, and also provided media training for the firm’s key spokespeople. Not only that, we worked with them on internal story development, established a monthly media day in which Schulman Rogers’ attorneys from various practice areas could brief each other on news and trends in their field of expertise, and created a speakers bureau for the firm’s top lawyers to present at key industry conferences, including the National Restaurant Association, ASAE Finance HR and Business Conference and ASAE’s Great Ideas. Our coaching and outreach program helped Shulman Rogers garner over 256 media placements in such top-tier outlets as Associated Press, Bloomberg, The Washington Examiner, Reuters, Washington Post, Consumers Digest, Fortune, Forbes, Washington Business Journal, Baltimore Business Journal and the Wall Street Journal.
Shulman Rogers