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BUILD

What’s your brand impression?

Your brand’s first impression is what will take you beyond the initial buzz. Whether you’re launching a new campaign or program, Epic can help you introduce your brand to an audience for the first time. We analyze your current situation and assess your brand’s level of influence. From there, we determine the optimum time for your launch, when your audience will be most receptive.

Ready to Build Your Brand?

CASE STUDIES

Georgetown Cupcake

Georgetown Cupcake had just opened its doors when they hired Epic to generate some buzz. We positioned Georgetown Cupcake as a place to hang out while lining up for a tasty treat and turned them into a household name. We turned the negative of the long line to get cupcakes into a positive event and pitched that to the media as part of the Georgetown Cupcake experience. We helped Georgetown Cupcake gain national exposure, with press in NYT, Good Morning America, Today Show, Oprah, Washington Post and exposure on Martha Stewart and Rachael Ray’s TV shows. Epic staff was also an integral part in securing the DC Cupcakes reality show on TLC including creating the sizzle reel and pitching the idea to producers.

Additional Case Studies

ASAE
ASAE
Before you can get people to register for your annual conference, you need to find a way for the conference to register with them. ASAE’s and EPIC’s solution was the “I’m Going” Campaign. Simple, direct and relatable, the campaign was ideal for sharing on social media. It built its own buzz by motivating people to tell others about their affiliation with ASAE. Building on the “I’m Going” concept, we coined the catchword “FOMO”, for “fear of missing out”. FOMO is the reason well-known ASAE members are committed to attending the conference – regardless of location. Follow-up direct-mail piece featuring photos of well-known thought leaders in the association world was sent. The mailer made an impact, and was heavily shared on Facebook. The excitement the campaign created in the association community generated additional word of mouth – with measurable results. To date, registration for the ASAE Annual Meeting & Exposition is exceeding expectations.
ASAE
Monster.ca
Monster.ca
Monster.CA, the Canadian division of the online job-hunting firm, came to us for fine-tuning on their Social Medial program. In turn, we developed a social media campaign that included Tweet Ups by job coaches and promotions a for Formula 1 partnership with Monster.ca focusing on engineering and technology careers. We also trained Monster.ca’s staff to prepare for and anticipate online brand crises and organized their social media process to include internal methods for notification and flow charts for managing multiple social channels across the brand matrix. Our Formula 1 partnership campaign demonstrated a 25% increase in engagement and participation.
Monster.ca
Dupont Building Innovations
Dupont Building Innovations
Dupont Building Innovations, Epic’s very first client, tapped us to create an internal training program on the use and changing role of PR. We tailored our training program to Dupont’s audience of PHD’s, chemical engineers, sales and marketing and management. Our PR 101/PR 102 Program taught the Dupont team how to use PR as an integrated marketing tool. We showed them how to craft creative news hooks and use product donations to get positive publicity. We covered media dos and don’ts, journalistic behavior, story-mining and pitch development, and as a result of the training, DuPont instituted new policies and procedures, streamlining the marketing/communications department’s role in launching new products and services.
Dupont Building Innovations
Convention Industry Council
Convention Industry Council
The Convention Industry Council literally uses Epic as an extension of their staff, an arrangement that allows them to maintain a streamlined organization and focus on what they do best. We manage all media inquiries, create industry messages, advocate for the association and review industry crises. We secure trade and mainstream press for the organization. We monitor the meetings industry to identify and develop trends We advise CIC’s executive team on PR strategy. CIC executives have been quoted in Bloomberg/BusinessWeek, AP, Wall Street Journal, Associations Now, Meetings Magazine and has achieved a much higher profile in the industry.
Convention Industry Council
APTA
APTA
The Private Practice Section of APTA hired EPIC to help them reach out to physical therapists in private practice and build a sense of community for their members and create awareness. In response, we created the PPS Media Corps, a group of physical therapy experts in various fields from all across America, who comment and share their expertise on physical therapy related issues. We providing marketing and PR tools to association members and positioned PPS as a resource where private practice PT’s can access industry trends, PR resources and education and training by Epic and other PT’s. PPS members are getting more value out of their association membership and Adele Cehrs is now a regular speaker at their annual conference.
APTA
The Washington Center
The Washington Center
Although they had already helped thousands of college students find internships in the Nation’s Capital, the Washington Center was one of DC’s best-kept secrets when they reached out to us for help. They needed a big visibility boost, which is just what we gave them. We created an intern appreciation week called InternsROCK! as a way for TWC to give back to students who participate in the program and create relationships with brand partners. Through InternsROCK, we enabled TWC to work with top-tier brands like MACY’s, The Gap, MTV, and more. TWC has been our client for six years and we have done everything for them, including strategic planning, messaging, media relations and issues management.
The Washington Center