Your brand’s first impression is what will take you beyond the initial buzz. Whether you’re launching a new campaign or program, Epic can help you introduce your brand to an audience for the first time. We analyze your current situation and assess your brand’s level of influence. From there, we determine the optimum time for your launch, when your audience will be most receptive.
Georgetown Cupcake had just opened its doors when they hired Epic to generate some buzz. We positioned Georgetown Cupcake as a place to hang out while lining up for a tasty treat and turned them into a household name. We turned the negative of the long line to get cupcakes into a positive event and pitched that to the media as part of the Georgetown Cupcake experience. We helped Georgetown Cupcake gain national exposure, with press in NYT, Good Morning America, Today Show, Oprah, Washington Post and exposure on Martha Stewart and Rachael Ray’s TV shows. Epic staff was also an integral part in securing the DC Cupcakes reality show on TLC including creating the sizzle reel and pitching the idea to producers.