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Category: BREAK THROUGH

Inside the World’s Largest Hotel Chain: 6 Strategies for Success

It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.

That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
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If a Credit Card Company Can Emotionally Connect With Consumers, So Can You

Too often, entrepreneurs look for shiny new marketing campaigns–ignoring their brand’s hidden gold. You may have branding issues, sure. But it’s also possible that your problem is less about positioning than tactics. Business owners shouldn’t chase every new marketing trend that comes along, whether it’s live video or virtual reality. In fact, often reexamining what has worked in the past and thinking about how to apply those successes on new platforms is the first place to start.

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