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Category: BREAK THROUGH

Elon Musk Masterfully Predicts the Future in His Latest PR Stunt

Inventor and Renaissance man Elon Musk has been compared to such historic figures as Leonardo da Vinci, Thomas Edison, and Benjamin Franklin. While these geniuses toiled in semi-obscurity, Musk came up in the information age. What’s more, he is arguably the greatest scientific showman of our time.

As a marketer, chances are you are not planning to take a rocket to the moon in the near future, but there is still a lot you could learn from Musk’s media mastery.

Musk clearly understands how to game the press, his followers and the general public. His announcements are carefully designed to build excitement and interest in his projects and boost admiration for Musk himself.

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Inside the World’s Largest Hotel Chain: 6 Strategies for Success

It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.

That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
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If a Credit Card Company Can Emotionally Connect With Consumers, So Can You

Too often, entrepreneurs look for shiny new marketing campaigns–ignoring their brand’s hidden gold. You may have branding issues, sure. But it’s also possible that your problem is less about positioning than tactics. Business owners shouldn’t chase every new marketing trend that comes along, whether it’s live video or virtual reality. In fact, often reexamining what has worked in the past and thinking about how to apply those successes on new platforms is the first place to start.

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