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Category: BUILD

Inside the World’s Largest Hotel Chain: 6 Strategies for Success

It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.

That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
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How to Put Yourself Out There like Tony Robbins, Barbara Corcoran and Gene Simmons

Whether you’re looking to appear on a podcast or start your own, the medium is a terrific opportunity for entrepreneurs. Just consider these statistics:

• Podcasts are exploding. According to a recent study by AdAge and Pew Research Center, podcast listening grew 23 percent in 2016.

• Podcasts are persuasive. According to the IAB and Edison Research 65 percent of listeners are more willing to consider purchasing something they learn about through a podcast.

• People are increasingly shopping from their phones. An eMarketer study projects that buying from mobile devices is set to grow to 65 percent of the American marketplace in 2017 — up 58 percent from 2016.

So how do you determine whether podcasting is for you? Read on for some insights and inside stories.

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How This Company Went from a 95-Cent Book to a $2 Billion Business

What people have “heard about you” influences how they interact with you and your company. Storytelling is a powerful way to position your brand and influence potential customers.

One of the most enduring brand stories is the plight of the underdog. Remember the tale of the scrappy technology company founded out of a garage in Silicon Valley? Apple’s story persuades us to root for “the little business that could,” even before we buy a product. Decades later, Apple is hardly an underdog, yet that story continues to resonate with entrepreneurs, investors and employees alike.

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