Quick. When you think about real-time communications, what’s the first thing that comes to mind? If it’s the infamous Oreo You Can Still Dunk in the Dark tweet, you’re living in the past. That campaign happened more than four-years-ago – ancient history in the world of real-time marketing. Read more
It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.
That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
“Keep your eye on the ball.” “Swing for the fences.” “It’s a slam dunk.” We use sports analogies every day–in our business lives–without a second thought.
There’s a reason: Sports are an easy way to connect with prospects, business partners and investors. They also present an incredible model for content planning and curation.
• Podcasts are exploding. According to a recent study by AdAge and Pew Research Center, podcast listening grew 23 percent in 2016.
• Podcasts are persuasive. According to the IAB and Edison Research 65 percent of listeners are more willing to consider purchasing something they learn about through a podcast.
• People are increasingly shopping from their phones. An eMarketer study projects that buying from mobile devices is set to grow to 65 percent of the American marketplace in 2017 — up 58 percent from 2016.
So how do you determine whether podcasting is for you? Read on for some insights and inside stories.
One of the most enduring brand stories is the plight of the underdog. Remember the tale of the scrappy technology company founded out of a garage in Silicon Valley? Apple’s story persuades us to root for “the little business that could,” even before we buy a product. Decades later, Apple is hardly an underdog, yet that story continues to resonate with entrepreneurs, investors and employees alike.