Category: INSIGHTS

How to Make your Content the Center of Attention

As an entrepreneur getting your business in front of the right customers can be a challenge. One of the best ways to do this is to create engaging content that makes customers want to visit your website, read your content and eventually buy your product or service. But, your customers are lost in a blizzard of content. According to Word Press, some 92,000 new articles are posted on the Internet every day. Meanwhile, attention spans keep shrinking and distractions abound. So how can your business be the shiny object? How do you get more eyeballs, clicks, and engagement? Promote after you post.

The promotional strategy for content should be a mix of relationship building, tools and follow-up strategies. Read on for some simple ways to spread your words.

Read more: https://www.inc.com/adele-cehrs/how-to-make-your-content-center-of-attention-and-grow-your-business.html?cid=search

Pick Your Own Brain and Discover 5 Surprising Ways to Monetize Your Wisdom and Expertise

According to Gallup, one out of every five new businesses closes within its first five years. What’s worse, eight out of ten entrepreneurs shutter their business within the first 18 months. While these sobering statistics should not discourage you from living your entrepreneurial dream, the numbers make a good case for creating multiple revenue streams. It takes back up bucks to fund your back up plan.

Regular extra income can help you mitigate marketplace risk and protect yourself from being put out of business by an unforeseen industry disruptor. Ideally, your side gig, once you get it going, should be low maintenance.

Author and marketing maven Dorie Clark, who wrote the best-selling books Stand Out and, most recently, Entrepreneurial You, excels at building passive income streams. For her, the advantage is not just financial. Sidelines, Clark notes, can help you “move away from the treadmill of overwork and burnout.”

1. Monetize Your Mind

John Lee Dumas, executive officer of Entrepreneur on Fire, recommends starting your passive income ventures by answering three questions:

• Who do you want passive income from?

• What is valuable enough for them to pay money for?

• How can you create or offer that value?

To read more click here: https://www.inc.com/adele-cehrs/5-simple-ways-to-increase-your-revenue-a-must-read-for-entrepreneurs-who-need-more-financial-security.html

Should You Play Politics With Your Brand? Take a Lesson From Patagonia.

In these polarized times, most companies would rather court customers than controversy. Patagonia is different.

The outdoor clothing company is putting its money where its gear is, in a dramatic protest against President Trump’s plans to drastically reduce the size of two Utah National Monuments. With this move, Bear’s Ears will be reduced by 85 percent and Grand Staircase Escalante by 50 percent. This is the largest elimination of protected land in US history.

Rather than take out the obligatory full page ad in the New York Times, Patagonia made their statement right on the home page of their website. In stark white type on a black background, the home page simply says “The President Stole Your Land.” Click thr

ough to learn more and you discover opportunities to view videos about Bears Ears, tweet your displeasure directly to Trump, or sign up for email and text updates about efforts to protect public lands.

All this is but a prelude to a truly stunning move: Patagonia is filing a lawsuit challenging the legality of President Trump’s decision. While this just is one of a flurry of lawsuits contesting the government’s decision, it’s hard not to admire Patagonia’s boldness, regardless of where you stand on the politics of public land use.

Read more articles by Adele Cehrs click here: https://www.inc.com/adele-cehrs/the-1-thing-you-need-to-know-about-taking-on-white-house-lessons-from-patagonias-gutsy-brand-stunt.html?cid=search

7 Pain Points All Marketers Share (That Will Change Your Leadership Strategy)

Have you ever seen the Wong-Baker pain rating scale? Used in doctors’ offices and hospitals nationwide, it was developed to rate pain severity.

The scale shows a row of stylized faces rated 0-10. Zero is happy and smiling. Ten is miserable and teary, with increasing degrees of discomfort in-between. Marketers rarely experience a pain-free, happy-face day, unless they’re sipping mai tais on a tropical beach, their electronic devices safely stashed away.

As a marketer myself, I know the feeling.  We’re expected to be data-minded, always on, social media marketing gurus. That doesn’t leave much room for creativity. What’s worse, everyone in the company who ever took a marketing class wants to weigh in on strategies and tactics.

Whether you’re an entrepreneur or a marketer, understanding these seven major marketing pain points will make you better at your job:

To read more: https://www.inc.com/adele-cehrs/7-pain-points-all-marketers-share-that-will-change-your-leadership-strategy.html?cid=search

Marketers In Puerto Rico Went Old School After Hurricane Maria (and Set an Absolute Amazing Example for Entrepreneurs)

What would you do if there were no power or Internet to communicate with your customers? This is a question I had plenty of time to mull over on my recent trip to Puerto Rico, where I was invited to give a workshop on how to communicate effectively after a storm. It was a humbling experience. Many resorts were damaged and still boarded up. 

Read more here: https://www.inc.com/adele-cehrs/marketers-in-puerto-rico-went-old-school-after-hurricane-maria-and-set-an-absolute-amazing-example-for-entrepreneurs.html?cid=search

How Retail Giant Tommy Hilfiger Changed His Business Model and Increase Sales by 150 Percent In One Year

From Ann Taylor to Anthropologie to Macy’s, retail sales are way down. There’s been a lot of theorizing about what’s behind this drastic downturn. The Internet is changing how we shop. Malls are losing

their anchor stores and shutting down. People are renting dressy clothes and wearing “athleisure” to work. Consumers are spending their hard-earned money on housewares, electronics, and travel. These are probably all contributing factors to the slump in brick-and-mortar sales.

Yet some brands, like Tommy Hilfiger, are thriving. In the first 24 hours following this year’s Spring fashion show in London, sales on tommy.com increased by more than 150 percent versus September 2016, the month the program was launched, according to the company.

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