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Category: INSIGHTS

How Retail Giant Tommy Hilfiger Changed His Business Model and Increase Sales by 150 Percent In One Year

From Ann Taylor to Anthropologie to Macy’s, retail sales are way down.

There’s been a lot of theorizing about what’s behind this drastic downturn. The Internet is changing how we shop. Malls are losing their anchor stores and shutting down. People are renting dressy clothes and wearing “athleisure” to work. Consumers are spending their hard-earned money on housewares, electronics, and travel. These are probably all contributing factors to the slump in brick-and-mortar sales.

Yet some brands, like Tommy Hilfiger, are thriving. In the first 24 hours following this year’s Spring fashion show in London, sales on tommy.com increased by more than 150 percent versus September 2016, the month the program was launched, according to the company.

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Elon Musk Masterfully Predicts the Future in His Latest PR Stunt

Inventor and Renaissance man Elon Musk has been compared to such historic figures as Leonardo da Vinci, Thomas Edison, and Benjamin Franklin. While these geniuses toiled in semi-obscurity, Musk came up in the information age. What’s more, he is arguably the greatest scientific showman of our time.

As a marketer, chances are you are not planning to take a rocket to the moon in the near future, but there is still a lot you could learn from Musk’s media mastery.

Musk clearly understands how to game the press, his followers and the general public. His announcements are carefully designed to build excitement and interest in his projects and boost admiration for Musk himself.

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7 Proven Techniques to Improve Your Networking Ability

For most business professionals, networking is hard work. You hustle to meet as many thought leaders as possible in the shortest amount of time, make small talk, and rate your success according to the stack of business cards you’ve collected.

Instead of attending all those awkward coffee dates and boring meet-and-greets, you could be using strategic techniques that improve the number, variety, and substance of the connections you make.

Here are seven useful techniques to try:

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4 Simple Ways to Maximize the Reach and Impact of Your Social Media Messaging

Every spawning season, the giant Mola Mola fish lays 300 million eggs, of which may be a dozen hatchlings will grow to adulthood. Many online marketers follow the Mola Mola method, pushing out post after tweet in the hope that something develops a life of its own. Unfortunately, most of that frenzied social media activity gets swallowed up by bigger stories and never goes viral.

How do you use social media to create maximum impact? Here are four tips to help you stand out.

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3 Marketing Technologies You Didn’t Know You Needed

Technology can be a blessing and curse, something marketers know only too well. False claims, exaggerated benefits and implementation nightmares have led many to embrace change slowly and with great trepidation. But there’s no hiding from the future: marketers need to accept that data, technology and marketing will only get more intertwined.

The truth is, it’s an exciting time to be a marketer. New technologies are delivering a better experience for marketers and customers alike.

Leading agencies are getting on board. In fact, R/GA and Verizon just partnered up to invest up to $1 million in 10 tech start-ups.

Below are just a few of the new technologies that promise to change the way you do business:

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Taylor Swift’s ‘Reputation’ Roll-Out Is a Masterclass in Marketing. Here Are 3 Lessons Every Entrepreneur Should Learn

If they gave Grammys for salesmanship, Taylor Swift would own the category. The pop star is releasing a new album on November 10, 2018, but the buzz has already began. You don’t have to be a fan of Swift’s singing to admire her marketing chops. There’s a lot she can teach us about product launches.

Every generation has a pop star that masters the media and Swift is one for the ages. The number of views on the album’s first single “Look What You Made Me Do” is a staggering 84.4 million and climbing. Think about that as product units and any business owner would be impressed.

So, what makes Taylor so swift?

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