What does effective content marketing look like? According to a recent study by the Content Marketing Institute, 55 percent of B2B marketers admit they’re not sure.
A lot of that uncertainty is due to content overload. The more brands try their hand at being media companies, the harder it is to create compelling content. Winging it won’t work. Getting the most traction takes both a short term and a long-term strategy.
No matter the size your marketing budget, these ideas can help you get others to share your content.