Want to stage a comeback for your business? Take a page out of the Atlanta Hawks playbook. While sports teams often have brand crises, rarely do they rebound as quickly and as effectively as the Atlanta Hawks did after the summer of 2014.
That’s when the Hawks were at the center of a controversy over racially insensitive emails written by their former general manager, Danny Ferry. The backlash from NBA players, the media and the general public, was intense.