Building a network with intention and purpose is more critical than ever before. According to a recent Harvard Business Review article, 99 percent of any networking event is a waste of time. The trick is to focus on the one percent that isn’t.
Fake news stories and websites proliferated in 2016, and more of the same is expected this year. We asked several crisis management executives to offer some tips on what companies should be thinking about when weighing their response options.
The belief that entrepreneurs can’t market like the big guys is a marketing myth in itself. While you may not have the budget of IBM or Brooks Brothers, you can easily apply all the advice shared here to your own marketing strategies. So get rid of the rules and conventional thinking and discover new ways to tell your story. Read on for some myth-busting advice that will help you grow your business and influence your industry.