Building a network with intention and purpose is more critical than ever before. According to a recent Harvard Business Review article, 99 percent of any networking event is a waste of time. The trick is to focus on the one percent that isn’t.
Growing up in an Italian-American household meant you had to watch The Godfather Parts I and II every time they came on television. My father, John Gambardella, couldn’t wait for Marlin Brando, a.k.a. Vito Corleone, to utter his infamous line: “I’m gonna make him an offer he can’t refuse.”
It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.
That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
According to Brandwatch, there are currently 2.3 billion active social media users. As impressive as that statistic sounds, it is about as relevant to your marketing efforts as the number of fish in the sea.
Yes, your customers are undoubtedly on social media, but that does not mean they’re sharing your posts, re-tweeting your content, or clicking on your links.