Inside the World’s Largest Hotel Chain: 6 Strategies for Success

It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.

That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
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The Scary Truth About Your Social Media Strategy

On Facebook, The Walking Dead Season 7 premiere saw more than 7.7 million users drive more than 32.1 million interactions, according to AdWeek. With Halloween right around the corner, how might you use what your customers love–like zombies–to shape your social media strategy?

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How to Stage a Comeback: 4 Useful Tips From the CMO of the NBA’s Atlanta Hawks

Want to stage a comeback for your business? Take a page out of the Atlanta Hawks playbook. While sports teams often have brand crises, rarely do they rebound as quickly and as effectively as the Atlanta Hawks did after the summer of 2014.

That’s when the Hawks were at the center of a controversy over racially insensitive emails written by their former general manager, Danny Ferry. The backlash from NBA players, the media and the general public, was intense.

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