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REPAIR

We don’t just fix: We strengthen.

The person who said all news is good news was lying. Some news can damage a brand’s reputation for years – think BP, Volkswagen and Chipotle. The truth is all organizations, no matter how big or small, may eventually find themselves faced with a communications crisis issue.
 
When your organization faces a crisis of public perception, you have just 24 to 48 hours to make hundreds of little decisions. Each may seem insignificant on its own, but they all interact. Sometimes, these decisions reinforce each other. Sometimes, they cancel other out. In the end, all these little decisions could impact how your company is perceived for the next month, year and maybe even decade. Your leadership, your legacy and your brand are all at stake. Can you afford to get it wrong?

Do You Need To Repair?

CASE STUDIES

American Counseling Association

The American Counseling Association tapped Epic to execute, communicate and strategize their courageous and bold move to relocate their conference from Nashville, TN to another location. This association’s difficult decision was based on a discriminatory law (HB1840) passed in TN that enables counselors to turn away LBGTQ clients.

ACA's CEO, Rich Yep, was also interviewed by several top-tier media outlets and received more than 863 articles in prestigious publications such as the New York Times, Washington Post and USA Today.

In the September/October Issue of Associations Now, Rich Yep was recognized for his leadership role in making the tough decision of moving the association’s conference and taking a stance on discrimination. Epic is proud to continue to help ACA in its efforts.

Additional Case Studies

Emergency Nurse’s Association
Emergency Nurse’s Association
Anyone who remembers the Ebola scare in the US knows that our hospitals were not prepared for Ebola. Nor was the media prepared to deal with the atmosphere of fear and hysteria that made it hard to separate rumor from reality. Fortunately for the nation’s journalists, the Emergency Nurses Association was prepared for a crisis, thanks to Epic. We had just worked with the association on a crisis management plan, including drills, messaging, response charts, and strategies for dealing with issues management – in real time. The timing was pure coincidence, but as it turned out, we helped the association prepare for one of the most important moments in their history. Because the Emergency Nurse’s Association was so well prepared, their leadership was featured in numerous major news outlets, including CNN Headline News, Aljazeera and USA Today. The Executive Director and Board President were invited to the White House on three separate occasions, and honored for their efforts. The Association was also recognized by ASAE, when they were awarded one of the association world’s highest honors, the Power of A Summit Award. Most importantly, the Emergency Nurse’s Association effectively reached out and reassure their members and advocated for their safety during a critical and dangerous time.
Emergency Nurse’s Association
Lockheed Martin
Lockheed Martin
In a large, publically traded company like Lockheed Martin, every executive could end up as an accidental spokesperson, sometimes with less than optimum results. Lockheed Martin hired us to do communications training with the CEO and other high-ranking executives. We tailored messages for each person we trained. (It is much more natural for people to communicate in their own language than to parrot memorized catch phrases.) We videotaped the trainees and gave them constructive feedback based on their individual videos. We provided access to journalists working in fields outside of the defense market to offer real-time feedback and sound bite critique. And we implemented message strategy to work in PR pitches and other communications efforts. As a result, Lockheed Martin continues to train its staff with EPIC's message platform, strategy and training framework. The company’s messages are clearer across various communications stories and the dialogue is consistent with internal and external stakeholders.
Lockheed Martin
Fortune 500 Company in Healthcare
Fortune 500 Company in Healthcare
Our client was the target of damaging national television, radio and print allegations. Within hours, we orchestrated a process to media-train corporate executives and develop and distribute statements to add balance to the media coverage. We also created, prepared and updated a live dark website we turned on to handle incoming media inquiries. Epic PR’s team of experienced crisis advisors set into motion a proactive step-by-step handling of the situation that addressed the issue transparently and decisively, rendering it a non-issue.
Fortune 500 Company in Healthcare
Educational Association
Educational Association
Our client discovered that they were being investigated by a major daily newspaper for an expose on the mistreatment of students. In our communications with the newspaper, we discovered the junior reporter assigned to the story was taking the situation out of context and inaccurately representing the situation. We diplomatically jumped the chain of command, leveraging an existing relationship with a senior-editor, to ensure an accurate analysis of the situation was reported. This intervention averted a potential financial disaster for the organization.
Educational Association
A mall in a major city
A mall in a major city
The mall committed a serious security faux pas, which resulted in a hugely negative media firestorm. They hired Epic to address the negative publicity, reestablish the mall’s positive reputation and make citizens feel safe about shopping there. We initiated our version of a “Man On the Street,” a series of filmed interviews from local business owners. They complained that the neighborhood was unsafe, that it was affecting their business and local authorities were not doing enough. We compiled and edited these videos into one story, which we sent directly to the Mayor’s Office. The Mayor responded almost immediately and asked to meet with our client. This culminated in a dramatic increase in police presence at our client’s location, improved sales, and a favorable relationship with our client and city officials.
A mall in a major city