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Tag: inc

3 Marketing Technologies You Didn’t Know You Needed

Technology can be a blessing and curse, something marketers know only too well. False claims, exaggerated benefits and implementation nightmares have led many to embrace change slowly and with great trepidation. But there’s no hiding from the future: marketers need to accept that data, technology and marketing will only get more intertwined.

The truth is, it’s an exciting time to be a marketer. New technologies are delivering a better experience for marketers and customers alike.

Leading agencies are getting on board. In fact, R/GA and Verizon just partnered up to invest up to $1 million in 10 tech start-ups.

Below are just a few of the new technologies that promise to change the way you do business:

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Taylor Swift’s ‘Reputation’ Roll-Out Is a Masterclass in Marketing. Here Are 3 Lessons Every Entrepreneur Should Learn

If they gave Grammys for salesmanship, Taylor Swift would own the category. The pop star is releasing a new album on November 10, 2018, but the buzz has already began. You don’t have to be a fan of Swift’s singing to admire her marketing chops. There’s a lot she can teach us about product launches.

Every generation has a pop star that masters the media and Swift is one for the ages. The number of views on the album’s first single “Look What You Made Me Do” is a staggering 84.4 million and climbing. Think about that as product units and any business owner would be impressed.

So, what makes Taylor so swift?

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