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Tag: Marketing

7 Proven Techniques to Improve Your Networking Ability

For most business professionals, networking is hard work. You hustle to meet as many thought leaders as possible in the shortest amount of time, make small talk, and rate your success according to the stack of business cards you’ve collected.

Instead of attending all those awkward coffee dates and boring meet-and-greets, you could be using strategic techniques that improve the number, variety, and substance of the connections you make.

Here are seven useful techniques to try:

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3 Marketing Technologies You Didn’t Know You Needed

Technology can be a blessing and curse, something marketers know only too well. False claims, exaggerated benefits and implementation nightmares have led many to embrace change slowly and with great trepidation. But there’s no hiding from the future: marketers need to accept that data, technology and marketing will only get more intertwined.

The truth is, it’s an exciting time to be a marketer. New technologies are delivering a better experience for marketers and customers alike.

Leading agencies are getting on board. In fact, R/GA and Verizon just partnered up to invest up to $1 million in 10 tech start-ups.

Below are just a few of the new technologies that promise to change the way you do business:

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Taylor Swift’s ‘Reputation’ Roll-Out Is a Masterclass in Marketing. Here Are 3 Lessons Every Entrepreneur Should Learn

If they gave Grammys for salesmanship, Taylor Swift would own the category. The pop star is releasing a new album on November 10, 2018, but the buzz has already began. You don’t have to be a fan of Swift’s singing to admire her marketing chops. There’s a lot she can teach us about product launches.

Every generation has a pop star that masters the media and Swift is one for the ages. The number of views on the album’s first single “Look What You Made Me Do” is a staggering 84.4 million and climbing. Think about that as product units and any business owner would be impressed.

So, what makes Taylor so swift?

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If a Credit Card Company Can Emotionally Connect With Consumers, So Can You

Too often, entrepreneurs look for shiny new marketing campaigns–ignoring their brand’s hidden gold. You may have branding issues, sure. But it’s also possible that your problem is less about positioning than tactics. Business owners shouldn’t chase every new marketing trend that comes along, whether it’s live video or virtual reality. In fact, often reexamining what has worked in the past and thinking about how to apply those successes on new platforms is the first place to start.

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5 Things You Should Unlearn About Marketing

The belief that entrepreneurs can’t market like the big guys is a marketing myth in itself. While you may not have the budget of IBM or Brooks Brothers, you can easily apply all the advice shared here to your own marketing strategies. So get rid of the rules and conventional thinking and discover new ways to tell your story. Read on for some myth-busting advice that will help you grow your business and influence your industry.

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